A Study of Plastic Surgery Trends With the Rise of Instagram (ASJ Open Forum 2023)

Board-certified Beverly Hills plastic surgeon Dr. Daniel Gould, MD, PhD co-authored a study in Aesthetic Surgery Journal Open Forum exploring how Instagram has influenced public interest in aesthetic procedures.

Using long-term search data, the study found significant increases in interest for both surgical and nonsurgical treatments following the rise of Instagram, highlighting its role in shaping modern patient behavior.